Ten marketing techniques that can be applied to parenting

February 24, 2014 2 Comments

bullseye 150 Ten marketing techniques that can be applied to parentingIn 2001 I made my way onto a stage with my parents looking on proudly, as the dean of our University handed me a small scroll of paper. I took it, clinging hard, and I sat down at my seat hoping this paper would help me secure a comfortable life as an adult.

Little did I know how it was going to help me…

A quick note on branding

As much as may pain some of you to read, I have to commend McDonalds for their ability to instil brand recognition into the freshest of minds. In the year we have had the wee man; we have visited the fast food restaurant maybe half a dozen times. Yet, each time we pass the distinctive golden arches, we are quickly advised what they sell:

“Daddy, look Donalds… Chips… Chips please”

Not only does he know the name of the fast food chain (albeit minus the Celtic portion), but he has a good idea of their menu as well.

I am disturbed and impressed in equal measures, but the marketer in me admires the grip that McDonald’s can have on us from such a young age.

Ten great marketing techniques

The degree I hold is in Marketing, and I have referred to the most hidden echelons of my memory of said degree on numerous occasions to find an answer to a specific toddler related question.

Never could I have guessed how marketing can be used outside of the office environment so effectively. Let me give you a few examples:

Re-branding

“It’s um…not a tomato; it is a special red piece of chicken.”

Promotion

“The ‘who can be silent the longest’ game is probably the best game ever. Something magical happens at the end!”

Positioning

“Ah no, the chocolate has gone off now love, it tastes like leeks, you really wouldn’t like it.”

Networking

“Wow, Jessie looks like she is having fun on that slide, why don’t you have a go.”

Digital marketing

“Yes you can have the IPad, just put the knife down.”

Brand loyalty

“Remember when anyone asks, your favourite parent is Daddy.”

Additional item offers

“If you finish your veg, you can have a chocolate cake all to yourself.”

Telemarketing

“Here, play cBeebies, just give me five minutes to find this last bottle of wine.”

Advertising

“Hmmmm, this leek and courgette soup tastes delicious… just like chocolate ice cream with fudge bits in!”

SWOT analysis

  • Strengths – ability to turn on waterworks instantly;
  • Weakness – no rational thought yet;
  • Opportunities – he can open the garage door and locate the beer;
  • Threats – he can open the garage door and locate the beer.

So there we have it. At the tender age of 21, my marketing degree complete, I hoped it would help me with my career.

No question… it has.

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About the Author:

Andrew is an adoptive father, and stay at home dad. Having adopted his son in January 2013, he is a new adoptive parent, but well versed in the adoption process. He is a married, coffee drinker, Xbox addict, and a Marketing graduate. Andrew McDougall is an alias he uses to protect the identity of his adopted son.

Comments (2)

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  1. Sezz says:

    Ha! Excellent post. I’m glad we aren’t the only parents who talk about chocolate and cakes going mouldy. It’s amazing how quickly they do in fact go mouldy isn’t it? We also rebranded gravy, which Missy disliked, as chicken sauce which she tried and, hey presto, she loved. :-)
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